HELLO WORLD

Close
*
*
*
THANKS, WE’LL BE IN TOUCH SHORTLY 🫡
Oops! Something went wrong while submitting the form.
Noise background
DARKLAKE

REDUCING MEV IMPACT ON SOLANA TRADERS

Transformed Darklake from a purely technical zk AMM solution into a recognizable Solana-native brand with real trader relevance, retail-friendly language, and ecosystem credibility.
Before
After
PROBLEM STATEMENT
Value buried in MEV complexity
Fragmented founder + product comms
No standout Solana identity
STRATEGIC RESPONSE
qualitative & quantitative user research
Launched Agent Waddles anchor
Turned data into content funnel
Built founder + brand voices
Unified visuals with social kit
Led GTM as fractional CMO

RESULTS

Darklake Protocol Account
35
k
Impressions (+443%)
2.2
k
Engagements (+218%)
114
replies (+256%)
431
Likes (+368%)

RESULTS

Founder Comms
130
k
Impressions (+523%)
5.2
k
Engagements (+244%)
175
replies (+207%)
1.1
k
Likes (+226%)
Noise background

DECODING THE DARK POOL ADVANTAGE

HOW DO WE MARKET MEV PROTECTION TO SOLANA TRADERS?

THINKING
‍
I’m losing profits to sandwich attacks

‍FEELING
‍
Frustrated by front-running, craving fairer trading

‍SEEING

‍Clear MEV data, trusted ecosystem signals

‍DOING
‍
Testing fills, reading threads, sharing tools

BRAND FOUNDATIONS
FOUNDER VOICE
PRODUCT NARRATIVE
Visual Ecosystem

Brand from Scratch

We built Darklake’s identity from the ground up - A dual-brand system lets them speak retail and technical fluently: Agent Waddles for meme-led MEV education, the founder for crypto-native leadership.
Solana’s MEV detective. Charts data. Quacks facts.

NAILING THE FOUNDER VOICE

From zk engineer to Solana’s loudest MEV watchdog. His posts blend critique and conviction - and get reposted by Toly, Mert, and other top ecosystem names.

Making MEV Click

We reframed a complex zk AMM into clear, retail-friendly narratives. The MEV Checker became both an educational tool and a lead magnet—pulling in attention and action.
A protocol feature turned top-of-funnel magnet

Built to Scale Visually

We delivered a complete social kit: unifying memes, founder posts, and product visuals. Every asset now speaks the same language, across every channel.
Testimonial

The Comms Team That Speaks Protocol

When we needed to take Darklake COMMS from 0 to 1, they didn't just understand our architecture - they knew exactly how to position it within Solana's landscape.

What makes them exceptional for early-stage protocols is their ability to lay foundations that scale From crafting our brand identity and mascot to optimizing our UI/UX for the Solana TRENCH WARRIOR experience, they demonstrated deep CRYPTO NATIVE knowledge AND INTUITION.
VITOR PY BRAGA
ENGINEER & CO-FOUNDER, DARKLAKE