WEB3 Communications manifesto
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In an era where on chain activity is pure PvP, we face a new challenge: building lasting value through cycles of exuberance and despair.
This isn't about going direct anymore. It's about going deeper.
This isn't about going direct anymore. It's about going deeper.
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1multichA
in
rea
lityThe tourists are here. The citizens are building. The lines between retail and institutional blur with every ETF approval.
Your protocol isn't just competing with other protocols anymore. You're competing with every narrative in a multi chain universe where attention is the scarcest resource.
Your protocol isn't just competing with other protocols anymore. You're competing with every narrative in a multi chain universe where attention is the scarcest resource.
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2En
gagement The
A
Tre
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dsblockchain doesn’t care about your narratives. data never lies.
engagement metrics, KoLs can no longer hide behind bot armies or baseless value-extractive pricing models.
When attention becomes trackable, accountable, and transparent, the emperor's new clothes dissolve into binary.
engagement metrics, KoLs can no longer hide behind bot armies or baseless value-extractive pricing models.
When attention becomes trackable, accountable, and transparent, the emperor's new clothes dissolve into binary.
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ity
Starthink in public, craft technical foundations of tomorrow
Twitter is the global town square. your technology bets are no longer background processes. they’re the main character arc.
true builders create context.
Twitter is the global town square. your technology bets are no longer background processes. they’re the main character arc.
true builders create context.
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4NewT
ribA
lis
meach ecosystem is its own nation, with its own culture & values
tribalism is a feature of internet native value systems colliding.
the challenge isn’t attracting visitors - it’s converting them into citizens who stick around through cycles.
tribalism is a feature of internet native value systems colliding.
the challenge isn’t attracting visitors - it’s converting them into citizens who stick around through cycles.
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5Multi
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takeholder Comms
when your code changes state
your communication must change minds
open multi stakeholder communications are the only sustainable path towards nurturing community through market cycles of exuberance and despair.
your communication must change minds
open multi stakeholder communications are the only sustainable path towards nurturing community through market cycles of exuberance and despair.
To the architects of systems we haven't yet imagined...
You see the full picture:
In the attention war between
mindshare and what matters,
between what's popular
and what's possible–
– you choose to build what's necessary.
Build beyond the cycles.
Build beyond hype.
Build for humanity.
This is how we change the story.
Forget the engagement farming.
Forget the memes.
In the attention war between
mindshare and what matters,
between what's popular
and what's possible–
– you choose to build what's necessary.
Build beyond the cycles.
Build beyond hype.
Build for humanity.
This is how we change the story.
Forget the engagement farming.
Forget the memes.