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Koii network

DEMOCRATIZING CLOUD COMPUTING POWER

DEPIN Project 1 month out from TGE
Before
After
PROBLEM STATEMENT
FRAGMENTED MESSAges & design
technical complexity
Disjointed persona messaging
STRATEGIC RESPONSE
clear value pathways
persona centered narratives
measurable engagement

RESULTS

TGE GTM
$1
M
Raised
3
Launchpad Sales
6
x
Increase in web traffic
2
M
Views on TGE Campaign
31
%
twitter follower growth
3
x
Engagement
4
x
Increase in impressions
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DECODING THE DEPIN ADOPTION JOURNEY

HOW DO WE MARKET A TRULY DECENTRALIZED DEPIN SOLUTION TO OUR TARGET AUDIENCE

THINKING
‍
"DePIN is trending, but what makes Koii different?"

FEELING

"This could be my entry into real AI infrastructure."

SEEING

"Strong tech signals, credible traction, trusted ecosystem."

DOING

"Allocating to $KOII, joining VIP, deploying nodes for yield."

founder comms
brand comms
campaigns

Nailing the founder voice

Reframed Koii FOUNDER VOICE from technical protocol to revolutionary movement.

Brand TGE Message

WE CONNECTED philosophical vision with practical benefits.

THIS CREATED A unified narrative architecture driving 6X web traffic and 31% follower growth while positioning Koii as the democratized alternative to corporate cloud giants.
Highlights
Ecosystem Spotlight series educating about applications built on top of Koii.
Partner comms coordination - Launchpads, CEXs, Solana Mobile Airdrop & more.
Ambassador activation framework aka Big Fish program.
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GTM

Country
Community

Korea

Strategic GTM with localized messaging for Korean retail and institutional audiences.
Partnered with TokenPost to craft narratives benchmarked against top-performing regional tokens.

China

Executed targeted KOL campaigns and press placements with trusted regional media partners and analysts. Focused on credibility, scale, and alignment with narratives resonating in the Mainland Web3 ecosystem.

Turkey

Coordinated a multi-pronged approach across key Turkish KOLs, Telegram admins, and localized stakeholders.Emphasized trust-building and accessibility to activate the community at scale.

Korea

Strategic GTM with localized messaging for Korean retail and institutional audiences.
Partnered with TokenPost to craft narratives benchmarked against top-performing regional tokens.

China

Executed targeted KOL campaigns and press placements with trusted regional media partners and analysts. Focused on credibility, scale, and alignment with narratives resonating in the Mainland Web3 ecosystem.

Turkey

Coordinated a multi-pronged approach across key Turkish KOLs, Telegram admins, and localized stakeholders.Emphasized trust-building and accessibility to activate the community at scale.