Is Your Blog a Digital Wasteland?

We’ve seen it time and time again - a blog where “good, unique content” goes to die. Our experience in content marketing has shown us quality definitely trumps quantity. We help brands with consistent content strategies that deliver a mix of cornerstone content and blog posts.

 

We Don’t Just Write Blogs, We Create Content Experiences

Our team brings clarity to how a user engages with your content, and where each piece sits within the content strategy.

Our approach begins with your customer.

  1. We begin each month with a business objective to ensure consistent alignment.
  2. We combine qualitative and quantitative research methodology to understand voice of customer and the best digital opportunities for your current objective.
  3. We hone in on long tailed keywords best suited to your strategy and clearly define a lead generation strategy.
  4. We devour research to become subject matter experts. We then create content that delivers specific value to your customers and industry.
  5. We revaluate constantly. We celebrate the wins, and learn from missed opportunities with you.
 

We Optimise for Searchers, not Search Engines

We don’t just stop at keyword research. We scour the web, and content platforms to understand the questions your customers need answered before beginning the content production process.

Our blogs inform and improve your customer experiences, but more importantly elicit specific actions. Our approach is rooted in bottom-line thinking, and we value achieving business objectives over accruing portfolio pieces.

Understanding how to harness typography to drive tweets or when an infographic emphasises a point to a skimming reader is pertinent. Our content creators are multi-media thinkers who bring editorial elegance to digital content.

Our Work Isn't Done After Hitting Publish. 

Where content is surfaced, is as, if not more important than the content itself.

equal parts creation and distribution.

We make it easier for you to share your blogs with micro-content, and for you to capture leads with cornerstone content.

Looking for the complete solution?

It’s no secret that videos are an important part of the content marketing mix. Given their time and cost intensive nature, it is important to ensure that they’re supported by a well-rounded content strategy to ensure the greatest ROI. See how our plans help you achieve this.

Want to get started with your blog strategy?

We focus on helping our clients build owned media - and do this with editorial flair. Find out how you can start delivering more value to your customers.

 

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What Are You Trying To Say?

Change the way you think about "content marketing" so you can become an influencer.

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