Our content marketing creation and distribution strategies are strongly rooted in consumer insights.
We have our finger on the pulse of modern buying behaviour and media consumption patterns. We make it our business to stay on top of every new channel to hit the market, and the latest technology with which to make marketing content creation, distribution and outreach most effective.
We use this knowledge to build content strategy that is strongly aligned with your brand objectives. We suggest techniques and approaches that help you cut through the noise and find your consumers in a saturated market. If yours is a niche brand, we help you create a market.
Everyone knows businesses need to blog.
The bigger question is what to focus on. Combining organic search technical know-how with intelligent business communications savvy, we help build authority and position agenda.
We work with you to define a content strategy that marries both cornerstone content and blogging to ensure that you aren't creating content for the sake of it.
Each of our blogs are created considering link building, keyword search, and customer-centricity. Why? Only that type of content creates long-lasting relationships between our brands and their clients.
GET INTO INBOXES
Cornerstone content is the foundation of any lead generation strategy.
The key idea behind cornerstone content is to add so much value that your prospects are happy to exchange their contact information for access. This type of content can take many forms, ranging from white-papers and ebooks to digital tools that make your customers' lives easier.
SHOW DON'T TELL
Considering modern consumer behaviour, and a strong preference for audio-visual media on hand-held devices, video’s rise to stardom comes as no surprise.
We bring a keen understanding about the types of video, and when to apply them in your communications mix for maximum effect.
Need to communicate a vibe on social?
Perhaps you're looking for fresh a take on customer testimonials. Video delivers views.
Find out more about our video production capabilities.
DISTRIBUTE YOUR MESSAGE
There is so much being said about the shorter attention span of the modern buyer. In truth, buyers will happily consume longer content, IF it adds value.
But to make them want to click on that longer content, you need a short, concise hook, delivered at the right time and place.
Whether it's visual messaging strategy on Instagram, or Facebook community engagement initiatives, we help you create and curate beautifully written and designed micro content that just begs to be shared.
Harness micro content for macro effect. Find out how.
What Sets Us Apart From Other Inbound Marketing Agencies?
We tell you what no other agency will – that content marketing is an experiment.
If something isn’t working anymore, we get in there and fix it. The test-and-learn approach is what keeps us responsive to your needs and your clients’ evolving decision making journey.
We play the long game because that’s what it takes to create lifelong relationships with your buyers.
Here's how we do it:
We tell you what your time and money will buy. No ambiguous answers here. Check out our subscription model.
We take the time to understand your brand, and tell your story in your voice. If you don’t have a brand voice, we help you create it.
We have agile teams that can respond quickly and effectively to any changes you might require in your campaign.
- July 20, 2017
See tips to growing your email database with a clearly defined content strategy. Take a prospect on an educational journey that does the selling for you.July 20, 2017
- April 25, 2017
When Tesla is amongst the ranks of the four highest valued car companies in the US, you know you’re in a tech bubble.April 25, 2017
- March 26, 2017
It’s unintuitive how a team that is supposed to be heading in the same direction are on so many different pages.March 26, 2017
- March 18, 2017
Are you designing your content to be consumed? It's time to rethink information architecture and it's applications within your web copy.March 18, 2017
What Are You Trying To Say?
Change the way you think about "content marketing" so you can truly influence industries.
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