Lead Generation Strategy
How do you create a lead generation strategy? You need content that adds so much value that your prospects are happy to exchange their information for access. We call this cornerstone content.
Cornerstone content can take many forms in your content strategy. Put simply, it’s a longer format content piece that offer deep dives into topics and themes relevant to your customers.
Cornerstone content could be anything from a white-paper or ebook, to a digital tool that makes your customers’ lives easier.
Why invest in cornerstone content?
Cornerstone content has a long life span. When done right you will continue to cross refer and link to your cornerstone content as your content strategy progresses.
You will also continue to find opportunities to cross-reference and link to your cornerstone piece within future blog posts. This encourages continued exposure and link juice.