Micro Content: Good Enough to Tweet
Creating valuable, informational content takes time and effort. Research, writing, video shoots, interviews, editing, production, and more - a large portion of a marketer’s time is spent in creating content. Which is why it’s especially frustrating, and a huge waste of money, when it doesn’t lead to increased traffic or conversions.
The social media strategists in our agency tell us exactly why that is. Effective content marketing is one part creation, one part distribution. However, very few brands invest in promoting and managing their content over social media. Of the ones that do, only a fraction go about it in a strategic way.
In addition to being a waste of precious time, this is an expensive mistake.
While measuring the ROI of content marketing may not be an exact science, making your content go a longer way will definitely reduce campaign costs and positively impact ROI.
That’s what micro content does.