Content, Brand, and Social Media Strategy
The consumer journey used to be a fairly linear one.
Here’s where you’d offer something of great value to the consumer. A free eBook or white paper (i.e. cornerstone content), perhaps a short series of how-to videos.
You’d supply useful information about your brand, products and services to convince your customer to buy from you.
Now that your customer knows and trusts you, it’s time to close the sale.
A marketer’s work is never done. Here’s where you start to deliver after-sales service, and offer use support.